For Immediate Release
THE WORLD IS WATCHING
VANCOUVER – The controversial taser death of Polish immigrant, Robert Dziekanski, by mounted police on October 15, 2007, was viewed on You Tube by millions globally and verbally debated by millions more. Why..? Because an amateur photographer saw an unusual event and recorded it with his digital camera. It set off a firestorm of controversy worldwide because you saw faces, expressions, and body language.
All Directions Media is a Vancouver company specializing in digital media creation for established corporations who want to attract new markets with a visual online presence. Tracy David Sim, the company’s owner and creative director says, “The world is a smaller place than it ever used to be. I can visit with English teacher, Janet Moor, in Jiaxing, China, through voice chat while I make coffee in the morning. So much of our social fabric now is produced by technology. There's so much of it around and it's a fun thing people like to be engaged in. On the other side, this means it is readily available to record unusual events. We like the positive aspects of how technology can be used to make the world a better place.”
Sim is a 20-year member of the International Photographer’s Guild, IATSE, and talks about the role images and pictures play in communication. “Their truth is simple because we’re wired to collect up to 70% of all sensory information through our vision, including sounds and touch. We receive a steady flow of subtle visual gestures that only work at a subconscious level. In the media creation process, we try and understand what these subtle triggers are and we try to use them creatively to help our clients reach their target markets through effective and creative storytelling.”
They say many things about a camera. They say it doesn’t lie. They say a picture is worth a thousand words. What is a moving picture worth..? To those who saw Mr. Dziekanski die on camera, a moving picture is worth a million words.
Digital media and the internet play an increasingly huge role in our lives. It is an undeniable and growing force in our world today. We are a world of instant news gatherers. We see everything, peeling into the truth of human experience like no other time. Internet use and advertising is growing by 50% each year. Simultaneously, television viewing is dropping by almost the same rate while their advertising rates are doubling in price. The pure business potential of a growing marketplace with virtually free advertising means it's only going to get bigger.
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Contact: Tracy David Sim
Owner, All Directions Media
Coquitlam, BC
(604) 941-9300
www.alldirectionsmedia.com
tracy@alldirectionsmedia.com